Responsibilities
- Develop and execute integrated marketing plans for both active and pre-production games.
- Provide detailed marketing forecasts and management presentations
- Identify value propositions and key messages increase player retention
- Write creative briefs for internal and external parties to ensure consistent messaging across all channels
- Create internal User Acquisition Marketing strategies, including planning, efficiency analyses and execution phases.
- Ensure goals and incentives are aligned across a variety of teams and platforms
- Make recommendations on funnel optimization, flow development, efficiency improvements and overall budgeting and targeting.
- Provide bridging support with the local Marketing team and HQ to synergize business and marketing interests across regions.
Required Qualifications
- 2+ years of experience in (GaaS) videogames marketing with a shown background of success and results
- Fluent in English (C1 or higher)
- Solid understanding of marketing best practices.
- Experience working with live operations products across a variety of platforms (PC, Xbox, PlayStation, iOS, and Android).
- Deep understanding of free-to-play acquisition, retention, and monetization key performance indicators (KPIs).
- Working with consumer insights, positioning, go to market plans and overseeing execution.
- Experience in - and desire to- performing day-to-day execution and optimization activities.
- Strong influencing skills; effective cross-functional driver.
- Outstanding written and oral communication skills.
- Able to relocate to the Netherlands
Work Information
- Contract type: minimum one year contract (1-month probationary period) with the possibility of extension depending on performance.
- Visa sponsored by the company (depending on candidate qualifications)
- Location: Pearl Abyss Europe (Amsterdam Area, the Netherlands)
Benefits
- 25 days of Paid Leave based on full-time employment
- Relocation allowance
- Public Transport Expenses Coverage - maximum €400/month
- Lifestyle Wallet - Gift Cards worth €150/month
- Personal and Professional Growth Wallet - €1,200/year.
- Monthly Health Care Allowance - €100/month.
- Special Benefits for birthdays and summer- and winter holidays - €600/year
- Sponsored Lunch in the office
- Free Snacks and Refreshments
- Healthy Lifestyle Support
Pearl Abyss Europe B.V. is an equal opportunity employer committed to creating a diverse and inclusive workplace environment. Pearl Abyss Europe B.V. adheres to the EU's GDPR, including the protection of personal data. Personal information will not be disclosed to unauthorized parties and only the information you provide will be utilized during the recruitment process.
